If you don't answer D, you're either very successful (in this case, congratulations!) or you're in trouble. But whatever your answer is, the real question is: what does it take to achieve your goals? Prospecting is difficult - it takes about 18 phone calls to get in touch with a buyer. Customer retention also has its own challenges, as dissatisfied customers are more likely to leave you than to complain. But never be afraid. This list of the top five business trends for 2019 is a great place to start. Read on to learn how relationship intelligence technology can help you quickly check your to-do list. 1. Personalized Communication Personalization can improve profits and boost business.
Almost all marketers (98%) agree that personalization improves customer relationships. 74% classified the impact as "strong" or "extreme." But with personalization comes higher expectations. Today's customers and prospects expect a tailored experience—far beyond simple data consolidation and role-based communications. In fact, 79% of consumers now industry mailing list offers that don’t meet their previous criteria for interacting with a brand. So proceed with caution. Additionally, the majority of marketers (88%) are dissatisfied with their personalization features. Their biggest pain point? Customer data collection. To strategically capitalize on this trend and avoid the pitfalls of data collection, check out Relational Intelligence Automation (RIA).
RIA automatically tracks all customer and prospect communications, giving you the insight you need to create high-quality personalized communications for maximum return on investment. 2. Customer first Back in 2013, industry experts predicted that by 2020, businesses will not compete primarily on price or product quality, but on customer experience. With a few months to go, the transition is already well underway. By 2016, 64% of customers reported that they had switched providers within a year due to poor customer service. Eighty-one percent of respondents said there were things that could have prevented the shift -- but things didn't get done.