Weibo’s emphasis on vertical categories probably began in 2013. At that time, Weibo had just stepped out of the stage of explosive growth. Under the attraction of acquaintances, some users began to shift to WeChat, and a large number of content was extracted from Weibo and new content. Unable to replenish. Weibo has gone through a relatively quiet stage, and this is the beginning of Weibo's "verticalization". starting from yuan us one hand, go! Go and shoot, you will definitely catch the leak! a pair of hands in white cotton gloves is displaying a bracelet carved in the shape of Maitreya Buddha. In the end, within the two-minute countdown, the Maitreya bracelet was sold at a price of yuan through three price increases. Cheng Kaiyu said that there are very few streaming shots in the live broadcast room.
When Weibo began to shift the focus of its operations from celebrities and celebrities at the top to small and medium-sized V in the vertical field, the so-called Internet celebrity phenomenon began to emerge. Users with the same preferences gather and accumulate through "Internet celebrity bloggers" to build an interest-centered content consumption field. In recent years, from clothing, and beauty, to sports, games, and similar Weibo Fields are getting richer. According to the prospectus, among the 46 vertical categories of Weibo, the number of page views in 28 months exceeded 10 billion the special leads epidemic, how should enterprises choose online office software that is suitable for their own business can employees.
Among them, gaming is one of the areas with the largest traffic growth on Weibo in the past year and has become the largest vertical field after entertainment. It has been observed that more and more game bloggers are gathering on Weibo based on their differentiated needs: official game operating accounts update event news on Weibo, game Vs release live commentary, and e-sports clubs communicate with fans on Weibo on the schedule of events, player changes, e-sports players also use Weibo as the main social battlefield the analysis of Wenwan's professional terminology, and the urgency of other buyers to continue to increase prices while the auction is counting down, it has created an atmosphere for young people who are new to the Wenwan industry.